The Effectiveness of Social Media

This week’s discussion focused on the ways that social media markets companies to their consumers. I was searching on for lectures that discussed how effective social media sites are for business, and to my surprise, I found many negatively based lectures. The lectures I found on did not discuss the effectiveness of social media, but the negative side effects to it. I realized that there are not many lectures on why social media is good, because everybody knows its positive effects. Instead, i want to focus how social media is powerful as well as dangerous. 

With everything we do, there is always a consequence. The same goes for social media. James Surowiecki’s lecture, “The power and the danger of online crowds”, goes into detail about how easy social media has made it for journalists, companies, and politics to come onto an easy-read platform that anybody can access. Surowiecki uses the example of the Sri Lanka tsunami in 2004: much of the footage that news networked used on international networks were simple videos used with a cell phone. In the midst of all the chaos and destruction, journalists were not the ones able to get the latest news, but simple local journalists aka bloggers. Bloggers have made it easier for news to be put out there for others to read, and also grasping the attention of major news networks. The downside to this easy accessibility is the lack of credibility that general people have compared to these journalists. The other downside is the bias. One major issue Surowiecki addresses is how memes can be made that target certain companies, events, and other situations. Because memes are easy reads and made to be comical, the harsh words get thrown around and can make companies or situations worse than they actually are. 

Companies may use social media as a way for consumers to stay updated with products and ongoings, but this also gives consumers access to openly ridicule their products openly on social media sites. Tags that are affiliated with a certain brand, but the positive and negative content on those tags are not filtered. This can leave either a good message of quality consumer goods or bad service. The risk is either way. 

James Surowiecki: The power and the danger of online crowds

Filmed: Feb 2005

Accessed: 27 April 2014


Robin Hood encourages kids to go to school

Scrolling through, I found an interesting article about Robin Hood and its $40,000, $60,000, and two winners each grab a $3.5million  prize prize to help students through school. I ended up leaving my desk to go grab some brain food. I stopped in the living to see on showtime television broadcasting a lead on Robin Hood. The Robin Hood organization is fighting poverty by treating the philanthropy organizations like actual businesses. Robin Hood helps soup kitchens, homeless shelters, etc. by giving them access to accounts, marketers, and sufficient funds to meet planned goals and encourage these people to get back on their feet.

Robin Hood Foundatoin is doing another notably deed by creating the College Success Prize. The College Success Prize markets to students attending community college to finish up their degree by giving them an opportunity to win thousands of dollars. The prize system will help get students involved by putting their personal lives, passions, and goals and incorporate that into a presentation for a great prize.

I would assume that all community colleges are marketing this prize with other scholarship opportunities. But I would think that there is more displays and attention aimed at community colleges in low-income cities or to students that live in low-income neighborhoods. Although I chose to read the article first, the video that complimented the article was also entertaining. I enjoyed the design and visuals that accompanied the statistics of struggling college students and why the College Success Prize strives to help students (like myself) that are currently attending community colleges strive to finish up their degrees and provide financial help for higher education.


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A $5 million challenge to help community college students graduate by Kate Torgovnick May

Other sources:

Date accessed: 20 April 2014

  • tell us about a particular brand or company you are very loyal to as a customer and why you love them so much. When did you become a fan and what did the company do especially well to make you a loyal customer? What does the company do to keep you engaged with them on a regular basis?
  • tell us about a time when you may have used your social network or your personal connections to collaborate with others to accomplish something interesting or co-create something unique that you could not have accomplished by yourself. 

I am a West Coaster. I am a Washingtonian. The West Coast is known for being the starter of fashion trends. While California might be in charge or the cool, careless summer look, Washington is known for its urban vibe and fashion sense that looks at any degree. I am a loyal Nike fan. Nike originated from Oregon, making giving Seattle, Washington, dibs on the latest Nike models.

My passion for working out and maintaining a healthy lifestyle has been made easy due to Washington’s eco-friendly, healthy atmosphere. With many people into exercising and being outdoors, brands like Nike and The North Face can be seen on a daily basis.

I am a loyal Nike customer because Nike not only has made quality work out equipment and apparel, but athletes to Hip Hop artists praise the brand. When you see everybody at the gym taking their exercise seriously, you will also see them taking their apparel seriously as well.

Although I have had problems with Nike’s official website, I stay more committed to blogs that have the latest news on Nike’s sneaker scene. Websites like and are just a couple of the many sites out there.

I have had many personal connections that keep me updated with everything Nike has to offer. The first person I have to give thanks to for this is my cousin, Rico. My cousin Rico buys two pairs of Nike shoes a month, if not more. Let’s do the math real quick: Nike mens shoes cost on average $150. That’s not even mentioning the Nike Jordans or the Kobe Bryant shoes that Nike also makes. Those shoes can be at less as $150 to $400 range. My cousin has many connections in Nike Town up in downtown Seattle as well as the Finish Line at the Tacoma Mall. I know many people that work there too, and discounts are always given.


I am a loyal customer and I know I’m getting quality every time with Nike.