BLOG POST 9—Marketing careers!

I had a lot of fun researching marketing careers and how many  jobs are available in my area. I started off looking at what career paths that marketing majors and public relations majors could lead to in terms of potential career paths. Marketing majors can be anything from event coordinators, entrepreneurs, small business owners, social media marketers, specialists.

While researching is fun, I thought I would write about myself and what I do at my job! I’m currently working as a photographer’s assistant for a photography franchise. The company targets at providing doing children’s portraits at daycare facilities and preschools. Since majority of preschoolers do not get traditional school portraits done, the company I work for strives to give infants to preschoolers an opportunity to have “school” portraits done, and save parents the hassle of finding a photographer and taking off work to do so. The company focuses on onsite photography, letting the kids being in a comfortable, familiar environment with their peers, teachers, and parents around too. We also make the outfits that are put over the children seem like it’s a game of “dress up”. The children have fun playing with the toys (props) provided, and enjoy the array of outfits they get to wear for portraits.

I recently got promoted to director of marketing/accounting. During my on-the-job training, I had to go around to different preschool and daycare facilities and brand the company to the directors. I had a portfolio, and organizer folder in hand that provided customers with brochures, examples of my work, and handouts. While most daycare facilities are contracted by LifeTouch (they normally do elementary, middle, and high schools), I had to stress how the company I work for gives high quality work at a lower cost. Also, directors and staff members enjoyed the fact the kids will view picture-taking as a playful experience that involves their friends and teachers.

After I visit potential clients, we exchange business cards, and I follow up with them after a 1 week to 2 week time frame. This gives them time to look over the handouts I gave them, yet stay in contact so they do not forget or lose interest.

Sometimes approaching people can be a little intimidating, but I have to remember they’re “regular” people just like me. I also realize that the worse thing anybody is going to tell me is “no”. So now that I know the worst-case scenario, I know that I can do my best to try and get them to hear me out without getting disappointed about rejection. I know that because I’m doing something I’m passionate about, I’m not nervous to approach people about photography and I don’t see it hard to put myself out there.

 

One day I plan to have my own photography services on a professional level. I’m a pretty organized person, and I envision things to go a certain way. I know that communication is key, and understanding different personalities and learning to work with different people play a key role in having a successful business. If I were to hire someone to work for me, I would want them to have a positive attitude and be willing to try new things, whether they succeed and fail. I also would like someone who dependable! That means being on time and true to their word.

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